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Bournemouth games company wins two national awards for work with LEGO

July 12th 2012 CfE_admin -

Bournemouth-based game developer 4T2 Multimedia is celebrating winning two major national awards for its work with the LEGO Group. The firm won the New Media Age Award for best consumer campaign, defeating brands such as Skype, Kellogg, Tesco, Xbox, McDonalds and the Discovery Channel. It then went on to win the prestigious ‘Grand Prix’ award for the best campaign across all 16 award categories.

LEGO Hero Factory Breakout is a free-to-play action adventure game, available on the internet, iPhone and iPad (www.herofactory.com). Developed using Unity and available around the world in 16 languages, the web and iOS third person adventure game has helped push the boundaries of what children can now expect from a 100% free to play title.

To produce the game, 4T2 hired Adrian Smith, best known as the Executive Producer of the ‘Lara Croft: Tomb Raider’ games. The company also created a unique game control system that makes it easy for children in the 7-12 age range to navigate complex 3D obstacles, target enemies and experience rich gameplay.

Commenting on the award win, 4T2 MD John White said “We’re delighted to have our work with LEGO recognised in such a high profile way. We also hope that the award will bring attention to the expanding digital media industry in Bournemouth. The excellent game development and digital media courses that Bournemouth University offers, attract talented students and post graduates to the region. This in turn helps businesses like ours expand and produce award-winning work.”

Jan Faltum, Marketing Director at the LEGO Group, commented: “Our toys are focused on creating a rich play experience for children and we see digital media as an increasingly important part of that. We commissioned this game so children could have fun customising their own heroes and interacting with them in a 3D world and we’re delighted that our partnership with 4T2 has been recognised in this way.”

Contact:

Mike Hawkyard: mike.hawkyard@4T2.co.uk 01202 767 300

Nikki Curwen: nikki.curwen@4T2.co.uk 01202 204 862

http://demos.4t2.co.uk/LEGO/HF/HFImages.jpg

http://demos.4t2.co.uk/LEGO/HF/nmaAwards2012.jpg

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