Digital advertising spend expected to grow by 11%
Spending on advertising is set to reach £13.2 billion by the end of 2012, up from £12.7 billion in 2011, a study by GroupM has revealed. The study found that, contrary to expectation, the beginning of the London Olympics has had little effect on advertising spend. Digital advertising spend is predicted to increase by 11% by the end of 2013, while advertising in national newspapers is forecast to fall by 5% over this period. Adam Smith of GroupM said the predicted increase in spending on digital advertising could be down to mobile search and smartphone advertising becoming more of a priority.
Read more on the advertising spend study at:
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