Small charities struggle to make use of social media in fundraising
A new survey of small and medium-sized charities has found that while most have a presence on Facebook and Twitter, more than half have not integrated their social media strategy into their communications and fundraising activities. Particular challenges faced include knowing what and when to communicate via social media, building a following, and measuring impact. The survey was carried out by the Unity Trust Bank and Social Misfits to coincide with the launch of a new social media guide for charities and social enterprises.
Read more about the survey and the new guide by cicking here
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